About Us

IWANA began as an idea between two immigrant women who arrived in Australia with very little, but with a clear instinct: to create something that feels like you. We were tired of choosing between beauty and freedom. Everything outdoors felt made for someone else—too heavy, too aggressive, and too far from who we were.

So, we built our own version. Not because we knew how, but because we had to. We spent nights designing trailers in a garage, learning as we went, arguing over details, and obsessing over materials to create something that felt different—something softer, smarter, and more alive.

IWANA started with two women who were tired of rushing through life.

Tired of noise. Tired of always needing to be productive. Tired of products that looked beautiful online but felt empty in real life.

Somewhere along the way, people forgot how good it feels to slow down. To sit outside without needing a reason. To stay up late talking. To watch the sky change colours for a while and realise nothing else actually mattered in that moment.

So we started creating objects around that feeling.

Slower mornings. Warm light. Open skies. The kind of comfort that makes you stay outside longer than you planned to.

IWANA slowly became more than a brand. It became a design studio for people learning how to romanticise life again. For people reconnecting with themselves. For people who are done chasing louder, faster, more.

We are more interested in how something makes you feel.

Does it make you breathe deeper?
Does it make you want to disappear for the weekend?
Does it make you forget your phone exists for a second?

That’s the point.

Because maybe freedom was never about having more. Maybe it was just about feeling present again.

We are committed to designing for women who are done negotiating with less: less comfort, less beauty, and less identity. We believe luxury is not about adding more, but about removing what doesn’t serve you.

Everything we create is intentional and sustainability-focused. We believe in design that respects both the body and the landscape, allowing you to choose how you want to live, even when you are far from everything familiar.

IWANA exists for those moments when you realize you don’t need permission to create your own version of freedom. It was never meant to feel corporate; it was meant to feel personal. Like the friend who tells you: “Let’s just go,” even if nothing is perfectly planned yet.

We are still building, still learning, and still becoming. But maybe that’s the whole point. Because IWANA was never about arriving somewhere. It was always about becoming the kind of woman who never settles.